Chocolate Market Essay Example for Free

Chocolate Market Essay Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in United Kingdom with research from Euromonitors team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If youre in the Chocolate Confectionery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions. The Chocolate Confectionery in United Kingdom market research report includes: * Analysis of key supply-side and demand trends * Detailed segmentation of international and local products * Historic volumes and values, company and brand market shares * Five year forecasts of market trends and market growth * Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: * What is the market size of Chocolate Confectionery in United Kingdom? * What are the major brands in United Kingdom? * What are market opportunities for health and wellness minded dark chocolate? * What are market opportunities for ethically sourced chocolate? * How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance? Sample Analysis * Chocolate confectionery sales are expected to grow by 6% in value and 1% in volume terms in 2011. The industry continues to be affected by food price inflation that includes rising prices for ingredients such as cocoa, milk and sugar. The value growth for the category stems mainly from unit price increases of 5% to  £8.80 per kg. The unrest in the Ivory Coast is also seen as a reason for fluctuating cocoa prices; however other sources such as Ghana tend to compensate for supply deficiency from the Ivory Coast. * Cadbury UK Ltd continued to lead chocolate confectionery in 2010, accounting for 31% of value sales. The acquisition by Kraft Foods Inc, in February 2010, did not seem to hinder retail sales of Cadbury UK Ltd’s brands. In September 2010, the company announced the launch of Cadbury Dairy Milk Bliss. The new chocolate is a tablet targeted at women. The launch was supported by a  £2.2 million advertising campaign. The company also continued its revamp of old favourites to maintain the retro trend it started with the revival of Wispa. It repackaged its Starbar and Picnic countlines in November 2010. The company trialled cardboard boxes for its Cadbury’s Roses during Christmas 2010; however it has confirmed that it is not going to revamp the packaging fully to cardboard as tin boxes for Cadbury’s Roses are seen as a Christmas tradition. * Chocolate confectionery is forecast to grow at a CAGR of 4% in constant value terms and 1% in volume terms over the forecast period. Consumers will continue to eat chocolate confectionery products as a treat and will choose chocolate to indulge. With both the government and consumers cautious about obesity in the UK, low calories and portion-controlled offerings will be welcomed by the marketplace.