Implications for Defence Managers and Commanders of the Findings of Research Paper

Implications for Defence Managers and Commanders of the Findings of Zimbardos Stanford Prison Experiment - Research Paper Example Take one prisoner as an example; he is kept inside a closed room with only one opening ornamented with hard iron rods but, what happens when one good human being is put in an evil place Does humanity win over evil, or does evil triumphs "A prison is any situation in which one person's freedom and liberty are denied by virtue of the arbitrary power exercised by another person or group. Thus our prisons of concrete and steel are really only metaphors for the social prisons we create and maintain through enforced poverty, racism, sexism, and other forms of social injustice." (Committee on the Judiciary, 114) The above quote is what Dr. Philip Zimbardo, a Ph. D. in Psychology from Stanford University derived from his famous Stanford Prison Experiment. The Stanford prison experiment was a psychological study of "human responses to captivity and its behavioral effects on both authorities and inmates in prison". The experiment was conducted in 1971 in Palo Alto, California by a team of researchers led by psychologist Philip Zimbardo at Stanford University. As per the scheduled plan, voluntary participants were recruited via a newspaper ad and offered $15 a day to participate in a two-week "prison simulation." An astonishing number of 75 students responded. The applicants were interviewed and tested "to eliminate candidates with psychological problems, medical disabilities, or a history of crime or drug abuse" (Stanford Prison Experiment website). Twenty-four students from the U.S. and Canada, a group of healthy, intelligent, middle-class males, were considered for the experiment and were promised of $15/day. They were divided into two groups, to act as guards and prisoners. A former prisoner who had served nearly seventeen years behind bars served as the consultant. A prison was constructed in the basement of Stanford's Psychology Department building, To create prison cells, doors were taken off some laboratory rooms and replaced by specially made doors with steel bars and cell numbers. Bars on cells were put in place and had three prisoners living in small quarters night and day. A small closet, about two feet wide and two feet deep was constructed to act as "The Hole" for solitary confinement. The local police co-operated in sweeping through the town, picking up suspects who were actually the selected volunteers, they were put into a car, driven to the Stanford county jail for further processing and subsequently brought to the make-shift jail. The prisoners were each searched, stripped naked, and deloused. The prisoner has then issued a uniform. The main part of this uniform was a dress, or smock, which each prisoner wore at all times with no underclothes. On the smock, in front, and in the back, was his prison ID number. On each prisoner's ri ght ankle was a heavy chain, bolted on and worn at all times. Rubber sandals were the footwear, and each prisoner covered his hair with a stocking cap made from a woman's nylon stocking. The entire experiment was recorded and videotaped. The guards weren't given any specific training; they made up their own rules upon supervision of Warden David Jaffe, an undergraduate from Stanford University. They were dressed in identical uniforms of khaki, carried a whistle and a billy club borrowed from the police.  Ã‚  

Economics Incresing supermarkets chain profits by adopting different Essay

Economics Incresing supermarkets chain profits by adopting different pricing strategies in different markets - Essay Example This type of marketing strategy involves the introduction of market segmentation by the company, when the segments are introduced then the company is able to price different prices on the goods they sell in the market, higher income earners are charged higher prices while the low income earners example students pay less. Through price discrimination chain supply supermarkets are able to achieve higher profits from the same market. Premium pricing is another pricing strategy that is aimed at attracting high status conscious customers, a good is introduced in the market and its price is set at a higher level than other goods, the objective of these pricing strategy is to meet the needs of some consumers who believe that the high prices are a sign of quality, they believe that the high price on the product is as a result of high production costs which are incurred to make the product the best, for these reason they will buy the product at the high price. These customers also believe that purchasing such a product will be a symbol of self worth. Therefore the customer will buy the highly priced product because they are worth it. Penetration pricing is a pricing strategy aimed at increasing the quantity sold by a chain supply supermarket, this strategy involves lowering the prices of a product whose demand is highly elastic, this means that when the price is lowered then the demand for the product will highly increase. However this pricing strategy is applied when the price decrease will result into a high decline in costs as the sales volume increases. For this reason therefore the chain supply supermarket will reduce the price of a certain product leading to high decline in costs and therefore high levels of profits. Price skimming: Price skimming involves charging high prices on a product but then gradually lowering the prices over time, this strategy is mostly used by a chain supply company in order to recover sunk costs, the firm captures its customers surplus and hence high profits are attained in the process, however over time after the firm has gained it will lower prices gradually to the market price level. Promotional pricing: Promotional pricing involves giving a price cut on certain products for a short period of time, this is a strategy aimed at increasing the demand for a product and also attracting customers to take advantage of these offers, this strategy involves promotional discounts which aid in giving the chain supply supermarkets competitive advantage and increasing consumers turnout into their supermarkets and therefore increasing sales on the product and also other products. Price discounting: This is a strategy that is mostly used by chain supply supermarkets where they offer trade discounts, seasonal discounts and quantity discount, it is commonly used to attract more customers into the supermarket and also as a way to increase demand for its product through quantity discounts, this way the firm is able to maximise its profits by increasing its market area. Price lining: Price lining is a marketing strategy used by chain supply supermarkets and it involves product lining which aid in price lining, product lining involve offering products in the market that are related, a product line will may either have products of different sizes, types,